Just Short – Curators of Unforgettable Experiences
To the public: They are a mobile bar service, a delicious cocktail solution, experience curators, and teachers. Just Short is the essential piece of the puzzle that creates lasting memories through professional, knowledgeable staff, sleek and clean bar setups, and perfectly crafted drinks. They solve any and all beverage challenges with style and expertise.
To their clients: They are reliable and simply the best in the business. Exceeding expectations is second nature, and no one else does what they do. Just Short understands their clients’ needs and always goes above and beyond. Their relationships go beyond transactions—they become old friends you can rely on.
To their staff: They strive to be the coolest company to work for. Open-door policies and mutual respect create a sense of family. Just Short is a place where no role is too small, where team members feel comfortable, excited to work, and valued beyond a paycheck. It’s a home for relationships that extend far beyond the 9-to-5.
To the industry: They are trailblazers and the ones to talk about. Continually inspired by various industries, they aim to inspire others in return. Just Short is a story of humble beginnings, proving that great things can come from nothing.
To themselves: Just Short is the best thing they ever created.
Most importantly, they are the curators of unforgettable experiences.
Meet the Minds Behind Just Short
Alex Fahrenheim – Director & Beverage Consultant
From exploring bold flavours as a child to working in central London hotels at 18, Alex’s journey with hospitality has been a flavourful one. Though his early experiences almost drove him away from the industry, a part-time bar job rekindled his passion.
After completing his Hospitality Management studies, Alex joined Sin Tax in 2016, where he honed his craft, competed internationally, and cemented his place in the beverage world.
In 2021, he joined forces with Evert at Just Short—a leap of faith he calls the best investment he’s ever made.

Evert de Jong – Director & Business Guru
Evert’s path to hospitality began with a BCom Law degree, but his passion for bartending soon took over. Dropping out of university, he turned his love for creating unique flavours into a business venture.
As a co-founder of Molecular Bars and later owner of Sin Tax, Evert proved his knack for turning challenges into opportunities. In 2020, Just Short was born, offering innovative solutions “by bartenders, for bartenders.”
Today, Evert continues to build a legacy through creativity, resilience, and sheer determination.